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With its in-depth experience, RISE has gained rich understanding on the demographic and geographic challenges of reaching the underserved, as well as their financial and digital profile. This understanding includes a deep insight into the demand side and requirements of the underserved for financial products and services, including digital financial services.

In conducting its research, RISE distinguishes itself by its ability to reach the underserved in both urban and remote rural areas. This experience encompasses various regions of Indonesia, including Eastern Indonesia, with its specific logistical challenges. The experience enables RISE to understand operational barriers, as well as social and cultural hindrances that potentially challenge the effort of reaching the poor.